As a Creative Director and Marketing Consultant for Simpo Music, an Alt R&B/Hip-Hop artist based in Duval, Florida, I led the rollout strategy for the single My Hero. I shaped the creative direction around cinematic heroism and self-love, incorporating projection visuals, digital artwork, and cohesive branding. My work included building a unified visual identity with logo/text treatments, color palette, and typography, and producing content assets such as motion reels and static posts. I also supported the campaign with caption development, hashtag strategy, and fan engagement prompts to sustain momentum leading into the album release. This project established a strong brand identity and launch framework that amplified the single’s impact and deepened Simpo Music’s connection with fans.