As a Designer, Creative Director, Influencer, and Model for Target’s #TargetTag campaign, I partnered with a collective of dynamic creatives to launch and elevate Target’s new fashion lines, including Wild Fable. I directed and produced visual content for social media, designed interactive in-person brand experiences, and modeled in styled shoots that blended fashion-forward looks with accessible retail appeal. My creative contributions extended across strategy, storytelling, and styling—culminating in a digital feature in Teen Vogue. By aligning bold design with authentic engagement, I helped expand brand awareness, build community buzz, and drive connection between Target’s fashion lines and Gen Z and millennial audiences.