As a Communications Specialist for Black Mothers Breastfeeding Association (BMBFA), I led strategic communications initiatives to elevate brand visibility and community engagement. I crafted compelling copy for newsletters, automated email flows, and press releases, while designing branded visuals to support advocacy and outreach. My role included managing social media channels, aligning content with campaign goals, and optimizing performance through targeted SEO and engagement strategies. I also oversaw website development and maintenance, ensuring cohesive digital storytelling. From developing annual reports to executing text and email marketing campaigns, my contributions strengthened BMBFA’s voice, deepened audience connection, and amplified impact across platforms.