As the Brand Designer for Palillo, a vibrant Latin American restaurant pop-up, I developed a bold and cohesive visual identity that captured the heart and soul of the brand. From logo design and color palette to menus, signage, and social media graphics, every element was crafted to reflect the rich culture, warmth, and flavor of the cuisine. I infused the brand with playful yet polished visuals that honored tradition while feeling fresh and modern—helping Palillo stand out and connect with its audience at first glance.